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2024 wasn’t just a challenging year for business, it was a test of survival. Slower decisions, tighter budgets, and shifting market conditions stalled momentum. The companies that adapted and moved swiftly won, while those that hesitated fell behind.
Now, 2025 brings both opportunity and volatility. Capital spending is expected to rise, but agility will determine success. Businesses that act fast will seize new opportunities, while those that wait risk being left behind.
The numbers paint a stark picture of economic turbulence.
Budget and economic uncertainty remained the biggest barriers to revenue growth, forcing businesses to hold back on spending (Outreach Insights Group). Venture funding dropped by 45 percent, limiting cash availability. Only 35 percent of B2B decision-makers saw a budget increase in 2024 (Forrester).
At the same time, sales cycles stretched to record lengths. The median cycle reached 120 days, and for $250M-$1B companies, it took 408 days to close a deal (Outreach Insights Group).
This wasn’t just a downturn, it was a shift in how businesses operate. Companies found themselves navigating a landscape where speed in decision-making and execution became the difference between growth and stagnation.
By the end of 2024, one thing became clear: Speed was no longer a luxury, it was survival.
Organizations that streamlined their decision-making processes outperformed slower competitors by 38% (Forrester). Sales cycles that reduced processing time by 40% saw three times higher close rates.
The message was clear: companies that moved quickly, adapted faster, and executed with urgency thrived. Those who hesitated fell behind. But if speed defined success in 2024, one area remained painfully slow: financing.
Businesses found themselves trapped in a cruel irony. They needed financing to survive, but the process itself was slowing them down.
Multi-layer approvals, rigid terms, and documentation chaos added weeks, sometimes months, to stretched sales cycles.
Economic uncertainty led to stricter internal approval processes, creating bottlenecks at every stage. (Gartner)
Upfront capital expenditures became less common, pushing businesses toward staggered and usage-based payment models (Allianz Trade).
Companies weren’t just selling products, they were fighting to stay liquid. And ironically, the very thing meant to solve cash flow issues, financing, became their biggest obstacle.
Businesses don’t just want financing. They need it.
Financing should have been an enabler of growth, instead, it became the single biggest friction point in B2B transactions.
The result? Deals that should close in weeks turn into months. Sales teams get stuck managing financial documentation instead of selling. Revenue slips through the cracks.
As financing continues to slow down deals, businesses need a solution that moves as fast as sales teams do. Vartana eliminates the friction, making financing seamless, instant, and built for B2B transactions.
Vartana provides the speed and flexibility today’s businesses need, ensuring that financing never holds up a deal. With Vartana, sales teams can:
✅ Offer instant financing approvals, removing delays from bank back-and-forth
✅ Embed flexible payment options directly into deals, ensuring customers get what they need without friction
✅ Streamline contracts and e-signatures, eliminating document roadblocks
✅ Accelerate cash flow, so vendors get paid immediately without waiting on financing approvals
Instead of being a bottleneck, financing becomes an accelerator with Vartana. Deals close faster, sales teams move forward, and revenue lands without delay.
In 2025, financing isn’t just a function, it is a competitive edge. With Vartana, it is built in.
Speed is no longer a strategy, it is the oxygen of business survival.
In 2025, the ability to turn potential into cash, opportunity into revenue, and financing into an accelerator rather than a blocker will separate market leaders from market casualties.
Financing isn’t just necessary. It is the ultimate test of business agility. If your financing process can’t keep up with your sales process, you are already falling behind.
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