Our Story

Vartana was founded by Kush Kella and Ahmed Sharif in 2020.

After years working together at fleet management company Motive–previously KeepTruckin, Kush and Ahmed fully knew the pains and problems caused by broken contract management processes and rigid payment infrastructure. Banding together to build Vartana, Kush and Ahmed set out to equip all B2B companies with a managed platform that helps sales reps close more deals in record time.

Vartana is a win-win for sellers and buyers of SaaS services and hardware products. It gives sellers new tools to close contracts and generate cash flow while offering buyers payment options and a simplified purchasing experience. Today, Vartana helps enterprise customers close more deals quickly and has unlocked payment flexibility for thousands of buyers so they can afford the technology needed to grow their business.

The mission of Vartana

We are on a mission to change the way businesses sell and acquire technology, services, and hardware by simplifying every step of the B2B sales closing process.

With Vartana, sellers can quickly close deals at the true value of their offering and gain access to non-dilutive cash flow up front, and buyers gain the flexibility to afford the best tools and services available to fuel their growth.